Internet Marketing In South West Asia

Guest Post by Vishal Agarwal

 

Online marketing or internet marketing refers to marketing and advertising using the web. Internet marketing can be further classified as email marketing, web marketing and social media marketing.

Web marketing includes affiliate marketing web sites, e-commerce website, online advertising, SEO, promotional websites and many more.

Email marketing includes promotional and ad marketing efforts through email messages to customers.

Social media marketing includes both ad and promotional marketing using social networking sites like YouTube, Facebook, twitter and many more.

South West Asia or Eastern Europe comprises of the Caucasus region to the north, Central Asia region to the east, Levant—Middle East region to the south and South Eastern Europe region to the west. Facebook, Instagram, and many more social media platforms were already in use when people of South West Asia got online. Whereas in U.S. and Western Europe the usage of the internet became common in the late ‘ 90s.

Heading towards the internet marketing in South West Asia brings out the differences when compared to Southeast Asia. Demand Side Platforms (DSPs) are a large business platform in the U.S., whereas none is available in Southeast Asia. For DSPs to flourish in Southeast Asia ad exchanges need to be added, the ‘big head’ sites should sell through ad exchanges instead of direct selling.

Large supply of advertisers and publishers are needed for a good affiliate marketing system. Affiliate marketing relies on lead generating mad e-commerce companies. The U.S. market is far ahead when compared to the large internet companies in South West Asia. For the establishment of a good affiliate market, the supply of publishers is to be increased.

The availability of marketing tools is less, so the marketers in Southwest Asia need to be more creative and efficient to increase their product sales. Due to lack of Demand Side Platforms (DSPs) the marketers opt for dynamic retargeting platforms. These platforms help the customers at the most. To increase their marketing, they make use of traditional tricks that include automated trigger emails.

Mobile marketing is another strategy that the marketers have adopted to enhance their marketing. Usage of messaging apps like WeChat and Line has become a key marketing channel for the retailers and brands. In some cases, the pricing of the same product was decreased when compared to large e-commerce site and was marketed using these messaging apps.

Online marketing is the most important part of marketing these days. As the marketing of products is increased through online marketing in highly developed countries like U.S, the people here have also started to think about online marketing. However, one of the main reasons behind their lagging in online marketing is the unavailability of DSPs and high ad rates. So these high ad rates force the people to choose different strategies and if possible different online marketing methods.

These days social media have become a significant part of online marketing. Facebook, Instagram and many more are the leading media platforms for the marketers to increase their marketing. The marketing rates through these media sites are gradually increasing in South West Asia when compared to the previous years.

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Is marriage an overrated institution??

Originally posted on Shail's Nest:

Warning: Long post ahead. Perhaps this post is not as coherent as I would like it to be because the thoughts connected with it are too many and they tumble out haphazardly. Perhaps I have left out things I wanted to say and stressed too much on something else. Anyway here it is as it is. This post was written as a continuation of the dialogue here.  It contains my personal views. If your views differ you may state so, I will counter it if I have something to say against it, or agree to disagree as the case may be. At no time will I tolerate disrespect to either me or other commentators here. Let me also make clear I am writing about marriage in the Indian context. AND don’t waste your time talking about what the Indian culture and tradition says about marriage. I really don’t…

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Microblog Mondays: Nothing else to do?

Originally posted on Shail's Nest:

A scene from an Indian movie:

Daughter (with vehemence): I DON’T want to get married!!
Mother (genuinely amazed): Then, WHAT ARE YOU GOING TO DO?!

In millions of homes in ‘real’ life, parents of daughters go to great lengths to scrimp and save all their life for the glory of one day ceremoniously dumping her, with gifts and goodies thrown in, on a strange family (some also call this by the name ‘marriage’!), and heaving a sigh of relief. From then on whatever happens can conveniently be pegged on the all-purpose ‘hook’ called Destiny.

If/when a daughter grows up and dares to question this assumption, parents are amazed WHAT ELSE daughters can do with their life other than opting to take on what is in their eyes, the “ultimate” (and ONLY) career for women. Don’t be deceived by the ‘times have changed’ refrain toted freely by a totally negligible elite few. The truth is, nothing of the…

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Iraq’ Venice where People Live in Floating Houses

Iraq is colorful. In Tigris-Euprates marshland people live in floating houses. Some tribes live here. They do fishing here. These hoses are build easily , in 2-3 days.

The population consisted of several tribes that had developed a beautiful, eco-friendly culture that centered on the marshes’ natural resources. One of the truly admirable aspects of their lifestyle was their beautifully elaborately designed huts – floating houses made entirely out of reeds that were harvested from the nearby water.

Marshlands of Iraq,which were endangered due to some government policies have a new ray of hope , Nature Iraq’ – an organisation founded by an Iraqi-American hydraulic engineer doing efforts to restore the Marsh Arabs to their homes with financial support from other countries. The organisation recently re-constructed a traditional reed mudhif, demonstrating that the ancient architectural method can still be used today.

read more here , here

Posted in Archaeology, BIODIVERSITY, Countries, Ecosystem, Environment, west asia | Tagged | 1 Comment

geomancy as an approach to urban design

Originally posted on the urban geographer:

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Last Friday, I debuted Geomancy, Fortune Telling with Maps at the most recent iteration of the seasonal/monthly multi disciplinary art party Long Winter.

Geomancy is based on the idea that we are all implicated in the city, and no one can opt out of geography. The features of the landscape and their histories undeniably influence our being.

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Surveying participants’ present and historical routes through the city, I helped people map their lives, and untangle the relationship between their disposition and the landscapes they most often travel.

I spoke with many people about their routes. There was a person from Scarborough who mapped her relationship with industrial spaces, and a fellow living in Liberty Village who crosses under the Strachan railway overpass everyday. Many people had spent their entire lives in the Don or Humber watersheds.

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All the while, those participating in Geomancy — or waiting their turn — got to enjoy a hot…

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Neil Brenner, ‘Urban Governance – But at What Scale?’ – video from Urban Age Governing Urban Futures conference

Originally posted on Progressive Geographies:

Neil Brenner, ‘Urban Governance – But at What Scale?’, Urban Age Governing Urban Futures conference, Delhi (via Multipliciudades).

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