Bleisure Travel: A New Trend

Bleisure travel is a portmanteau of “business” and “leisure”, and, it refers to “the activity of combining business travel with leisure time”.

The term bleisure was first published in 2009 by the Future Laboratory as part of their biannual Trend Briefing written by writer Jacob Strand, then a future forecaster working for The Future Laboratory, and journalist and futurologist Miriam Rayman.

In corporate business travel, extending a business trip for personal purposes is also known as “bizcation”

This phenomenon has been studied since 2011, and from this year on, a report shows that bleisure travel has been maintaining a constant growth, accounting for 7% of all business trips.

 Technology has blurred the boundaries between work and play, professional and personal, career and down time. A creative agency might bat around ideas over the ping-pong table; an architectural firm might be at its most productive on retreat.

And as the lines between work and life blur, so do the distinctions between business and personal travel. It’s a trend that goes way beyond the tried-and-tested formula of bringing your partner to a conference. Where destinations appeal, professionals around the globe are increasingly adding weekends, or even weeks, to work trips, whether solo, with a partner or as a family. So established is this hybrid of business and leisure travel that it’s acquired a portmanteau moniker – “bleisure travel”.

Worldwide, more than one in three business travelers will add a leisure component to at least one of their business trips this year, Travel wellbeing relates to job satisfaction, which means people stay productive and stay longer in their jobs.

Australians, who typically work longer hours and face higher travel costs and longer journey times than their peers in Europe, are becoming increasingly receptive to bleisure. Brent Howard and Ann Crowhurst relocated from Melbourne to operate Quest St Leonards, a business-oriented apartment hotel in a vibrant Sydney suburb replete with cafes and art. Crowhurst feels that guests seem more open to bleisure travel than when she first worked in hospitality. “We’re probably starting to see more of a trend where the wife might fly up from Melbourne to spend the weekend here rather than the husband doing a quick trip home for the weekend,” she said. “One guy stayed with us from Brisbane on a project for a year and his wife came down every month for three to five days.”

Richard Tonkin, general manager of an environmental protection company, and regular guest of Quest Bundoora in suburban Melbourne, agrees. Tonkin is based in Newcastle but travels frequently both interstate and internationally. A keen photographer, he makes time wherever possible to explore a new destination and will always add at least a weekend to any long-distance work trip.

Tonkin researches cities thoroughly to ensure his leisure time isn’t wasted. “One of the things I always do before I get to a big city or a new town is book a bike tour,” he said. “It’s a really great way to see a city quickly, and get you out of bed on your first day after a long flight. You get to see a lot more than you would on a walking tour, and you discover things to go back to in the following days.”

Tonkin’s wife, Enza, who works part-time and flexibly, recently joined him on a work trip to Chicago and Illinois. “She came with me to a little town in the Midwest where a key supplier is based and roamed the streets, then we had a long weekend in Chicago before a colleague and I went to a trade show, while she did her own thing, mainly shopping,” he said. “Then she and I had a whole bunch of days: we did a cycling tour, hired a car and drove out into the country, went to the art gallery and tried out the local restaurants.”

According to Howard and Crowhurst, the modern bleisure traveller tends to be culturally curious, not to mention interested in food. So the couple make sure their front office staff stay abreast of not only on what’s new in the local area, but exhibitions and shows around town, and use information sources that go beyond Google.

“When we’ve got longer-stay guests, we always buy them a Sydney guide, but one that’s got stuff that’s a little off the beaten track,” said Crowhurst. “For a middle-aged couple from Canada, we bought a Sydney suburbs guide with the cafes and the quirky shops and the boutiques; one guest in his early 20s has just come in from Italy, so I’ve bought him one that’s more about the bars and cafes you can find in Sydney.”

For most business travellers, Liu’s research found, there’s only one element deterring them from bleisure: time. It seems ironic that for many individuals the same technology that frees them up to work while they play, and play while they work, also limits their leisure time.

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10 Important Types of Tourism in India

The tourism industry is has emerged as one of the fastest-growing industries in the world and economically important for rapid growth for India. There are various types of tourism branches in Incredible India, The Ministry of Tourism has identified 10 niche products for development, promotion, to attract tourists with specific interest and India as a 365 Days tourist destination.

1. Cruise Tourism

Cruises are one of the most dynamic and fastest-growing components of the leisure industry in India. Cruises tourism is the new marketable product for India to explore the beautiful coastline, undisturbed idyllic islands, and virgin forests.

The coastline and inland waterways of India has the potential to develop cruise or boathouse tourism. The 8 tourist Cruise circuits in India will include Ocean Cruise, River Cruise, and Lake Cruise.

2. Adventure Tourism
Adventure tourism includes mountaineering, trekking, hand gliding, paragliding, bungee jumping, and white water river rafting. The Ministry of Tourism has identified a list of places in India for thrilling and extreme adventure sports, mostly in Gulmarg, Jammu & Kashmir, Rishikesh Uttarakhand, Goa, and Maharashtra.

3. Medical Tourism
Medical Tourism or medical travel is used for the procedures of complex specialized surgeries of the human parts such as joint replacement cardiac surgery, dental surgery, and cosmetic surgeries.

4. Wellness Tourism

Wellness Tourism includes travel for a less stressful lifestyle, promoting a healthier, and finding balance in one’s life. Ayurveda, Yoga, meditation, Panchakarma, Rejuvenation Therapy are among the most ancient systems of medical treatment in India and the best way to promote Wellness Tourism.

5. Golf Tourism

India has several golf courses of international standards and as the sports tourism in India is gaining interest, Ministry of Tourism is creating a comprehensive and coordinated framework for promoting golf tourism in India.

6. Polo Tourism

The game of Polo is originated in India and still preserved and practiced in Kolkata Polo Club, the oldest Polo club in the world. Polo can be listed as Heritage Sports of India.

7. Eco-Tourism

Eco-Tourism also is known as ecological tourism is responsible for travel to fragile, pristine and usually protected areas. It will include regulated tourism in protected areas of the country.

8. Film Tourism

In an endeavor to establish India as a filming destination, the Ministry of Tourism will promote the Cinema of India as a sub-brand of Incredible India. International Film Festivals like  IFFI  Goa, European Film Market, Cannes Film festival will be held in India in the future.

9. Sustainable Tourism
Sustainable Tourism includes approval and classification of hotels to the expected standards for different classes of tourists. This system will rate hotels from one star to five star and Heritage and Classic etc.

10. Meetings Incentives Conferences Exhibitions (MICE)
Conventions and Conferences are segments of the tourism industry. IIn order to promote India more effectively as a convention destination for the travel industry, the Ministry of  Tourism set up the India Convention Promotion Bureau.

Source:

WllkThroughIndia

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Conflict Tourism

There are all sorts of tourism. An interesting one is conflict tourism. It is when countries urge their citizens to visit destinations (or not visit destinations) where they have a political/military argument. For instance, Russia banning tourists from visiting Turkey (now rescinded).

China is now initiating tourism to a region that is marred by an international dispute – the South China Sea.

According to the Japan Times, on a cruise more about politics than pleasure, Zhang Jing watched the gray shells of the Paracel Islands emerge from the purple, predawn South China Sea.

Cheers erupted on board at the sight of the distant land, and Zhang and the other passengers scurried to take pictures of each other at the railing holding China’s bright red flag. A few kilometers away, a Chinese naval frigate cruised by silently, part of the country’s continuing watch over the tiny islands it has long claimed as part of its territory.

“This is the southern frontier of China,” Zhang, a policeman, said when he had reached one of the islands. “As a Chinese, I feel proud to come here and declare sovereignty.”

With the Tangshan resident and 167 other Chinese tourists on board, the ship had traveled more than 200 miles south of Hainan Island off China’s southern coast to what they said was an indisputable outpost of their country.

Each had waited months for permission to join the five-day tour and spent from $1,200 to about $2,000 to visit these barren patches of sand, making do with the bland cabbage and noodles on board and blackouts of cellphone service.

The passengers came to celebrate China’s growing power in the region and to help press its claim to the 130 coral islands and reefs of the Paracels, known to the Chinese as the Xishas.

China is locked in disputes with Vietnam, the Philippines and other neighbors over much of the strategically crucial South China Sea, which holds important shipping lanes, rich fishing waters and — possibly — billions of barrels of oil. Patriotic tourists have become the region’s latest territorial chess pieces.

China has stationed hundreds of troops on the Paracels and even built a massive government headquarters in the northern islands, though Vietnam and Taiwan also claim the territory.

The tour company that Zhang used visits the southern Paracels. Since starting the tours in May 2013, it has ferried some 3,000 people to the islands, which are no bigger than a square mile. Videographers from The Associated Press were the first foreign journalists to join one of the tours.

The cruises are useful to China because, under international law, it must prove a civilian and not just a military use for the islands to claim sovereignty, said Kang Lin, a researcher at China’s National Institute for South China Sea Studies.

“Tourism to Xisha is a very good civilian tool to declare our sovereignty over the islands, and it is supported by international laws,” Kang said. “China will speed up its exploration in the Xisha Islands.”

The dispute has at times become heated, and there are concerns it could escalate. Over the summer, Vietnamese and Chinese boats repeatedly rammed each other in the Spratly Islands, several hundred miles south of the Paracels, after the Chinese moved an oil rig into contested waters.

Bernard Loo Fook Weng, a military studies professor at the S. Rajaratnam School of International Studies in Singapore, said stoking nationalist fervor could backfire on leaders in Beijing if they eventually opt for a more conciliatory approach with China’s neighbors.

“Playing the popular card is always potentially dangerous because you may unleash forces you can’t control,” Weng said. “But if the Chinese really want to reinforce its claims to the Paracels and if necessary resort to military force, it helps to get the population on its side.”

Other than the passing navy frigate and a few sailors hitching a ride on the Coconut Princess, the tour group saw few signs of territorial tensions.

At dawn on the second day, the ship anchored a few miles off the coast of what the Chinese call Quanfu Island. Later, motorized inflatable boats took the visitors to three different islands where they snorkeled, swam and posed for pictures with their ever-present flags.

Chen Junxiang, an environmental agency official from the central Chinese province of Sichuan, donned an oxygen tank and dove among the coral and fish off Yagong Island. He said coming here was a lifelong dream, though he could have taken a more luxurious cruise somewhere else for the same money.

“I am here for tourism, but also to declare sovereignty and advocate for environmental protection,” Chen said. “We really should protect the environment here, otherwise we have nothing to leave for our next generations.”

Fisherman Fan Qiusheng waited for the group on the beach of Yingyu Island outside the wood-and-tarp shack where he lives nine months of the year. He and 18 other people are paid to live on the island; he said the central government gives him 1,350 yuan ($220) a month plus food, water, electricity, and other supplies. His wife and five children live on Hainan, and he visits them every two months.

“Making money is important, but keeping the islands is also important,” Fan said. “If we don’t live on these islands, other people like the Vietnamese will come and stay here. We are living here, so these islands are our territory.”

Tour activities in this disputed area include flag-raising and oath-taking ceremonies. Clearly, the government believes that promoting travel bolsters China’s sovereignty and rights in the South China Sea.

More than 10,000 Chinese tourists, touted as patriots, have visited the Paracel Islands. Such tours continue to be supported and welcomed by the general Chinese public, especially after a recent global arbitration that denied China’s rights in the area.

The Chinese government may eventually come up with a plan in the future to utilize tourism resources on the newly constructed artificial islands occupied by China in the South China Sea.
Chinese companies are now providing cruises to islands of the Paracels – Coconut Fragrance Princess Cruise was introduced in 2012 by Hainan Strait Shipping the cruise stops at All Wealth Island and Male Duck Island.

Source:

TravelMole

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