Advertizing is more sophisticated now. It is all about planting an idea in the mind of the customers. It is about Inception.

From Bunny advertizing Lijjat Papad to SRK promoting Fair and Handsome as a ‘Mardoon wali Cream’ to ”The roads are full of Idiots’ advert of CEAT tyres, there is a whole lot of sensible and utterly garish adverts to choose from. But does the customer choose wisely or are we just swooned away by big names? Is the advertizing industry considerate while playing with our sensibilities or do they sometimes thrive on our insecurities to make profits?

Here is my guest post on the topic on Akanksha’s blog.

Do read it here – The Inception Industry.