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Statistics have proven how important social media networks are for a business:

• 8 out of 10 internet users are reached by social media sites and blogs.
• 87% of small businesses claim that social media has helped their business.
• Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
• 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisionsHowever, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!

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