Above all, the many paradoxes of Vancouver’s contemporary economic development trajectory are exposed in the words of local workers, firms, commentators and industry experts: Vancouver is simultaneously the most livable and unaffordable city in the world; Vancouver is a leading creative city in which creative firms and workers alike struggle under conditions of precariousness; Vancouver is mythologized as a healthy, sustainable, lifestyle city while these very qualities often must be sacrificed by working Vancouver residents. Tracing the underlying story and challenges of Vancouver’s emergence as a global consumption city provides important insights into 21st century urban development.                           –Elliot Siemiatycki, PhD