VEENA VENUGOPAL writes: Saw the ad about the horrible boss? The one in which the employee comes in with a new idea and in return he gets a load of sarcasm? And even when the boss likes the idea, he reveals it with an air of impudent superiority. Seen that one? What was it called? Hari Sadu?

Well, no. This ad is for a new brand of cookies; Gold Star, it is called. A male “attendant”/“peon”/“employee” comes in to a plush white room and serves a plate of cookies to Amitabh Bachchan. On biting into one, he realizes these are not his regular cookies. “Arre suno,” he calls because come on, he isn’t expected to know the name of all the people who serve him cookies at home. The employee admits they are new. “Maine socha ki…” (I thought…) he says at which Bachchan rolls his eyes and says, “aaj…